The PRTO undertakes an annual program of strategic marketing activities.
Under the trading name of Destination Perth, these marketing activities are designed to attract visitors to our region and to increase our region's international and domestic profile. Our hands on approach and diverse marketing programs strengthen industry bound business relationships, forms key partnerships with trade and develops strong influential messages targeted direct to consumers.
Our marketing strategies include a schedule of brand and tactical advertising campaigns, integrated across various media platforms with a strong digital focus to target consumers who seek inspiration for travel online. Our social media activity creates destination awareness and engagement and is an important channel in our marketing strategy. Our comprehensive consumer travel website is the call to action for all our marketing and includes destination information, key things to do and experiences, tourism business listings, event and festival listings, holiday offers and deals and competitions.
Our program of activities include;
- Coordination of an annual communications program to a database of consumers, trade, media and industry stakeholders;
- Annual production and global distribution of destination marketing collateral including the Perth Holiday Planner;
- Exhibiting at consumer holiday expos, travel fairs and travel trade events;
- Hosting and coordination of educational familiarisations for visiting domestic and international travel trade;
- Supporting visiting journalists and media through hosting and coordinating familiarisations;
- Ongoing support and product development for inbound tour operators, travel wholesalers and retail agents.
Learn more about our key activities below and view our current Marketing Activity Calendar for further details. Tourism businesses that join as members of our organisation can also participate in a range of cooperative marketing activities that complement our overall activities.
Digital Communications Program
A schedule of digital communications has been established to ensure our audiences are provided with the latest information to plan their holiday, promote their business and educate their staff.
Our communications include:
- Monthly seasonal e-newsletters to our consumer audiences, of local, intrastate and international visitors, promoting holiday offers, things to see and do and upcoming events
- Regular emails to Destination Perth members about our activities, marketing opportunities and industry news
- Quarterly trade e-newsletter updating our global audience of travel trade and media contacts and key stakeholders about the destination.
If you would like to subscribe to these communications please contact the Destination Perth Marketing Team at firstname.lastname@example.org to be added to our database.
Trade and Media Familiarisations
Throughout the year, there are a number of trade and media familiarisations scheduled, hosting trade from both domestic and international markets. Familiarisations are coordinated with the experiences relevant to the particular market in mind, and often prove valuable in educating trade, showcasing new products and precinct developments.
There are also a number of media and journalist familiarisations scheduled via the same means - coordinated by Tourism Australia, Tourism WA and PRTO; hosted and assisted by Destination Perth. We ensure the media are exposed to the most enriching experiences.
A gold membership with Destination Perth will give you top priority for consideration towards an involvement in trade and agent familiarisations.
If you would like to express your interest in being considered for a famil, please contact the the Destination Perth Marketing Team at email@example.com.
Public Relations and Media Exposure
There will be opportunities to be featured in eNewsletters sent to the PRTO trade and media databases, media releases plus trade and media kits updated by PRTO regularly.
Representation at Trade and Consumer Travel Expos
Each year we attend multiple travel trade events and consumer holiday expos both within Australia and in key international markets representing our region and as one of WA's five regional tourism organisations.
Opportunities will arise throughout the year where members can add their product profile to our information kits distributed to product managers and travel agents at trade events and have their brochures distributed at consumer holiday expos. View the list of trade events and holiday expos Destination Perth are scheduled to attend within the Destination Perth Marketing Activity Calendar.
We produce destination collateral throughout the year, both for consumers and travel trade use. View our range of brochures here.
Cooperative Activity with Industry Partners
We also commit to a number of cooperative activities with industry stakeholders and suppliers, strengthening our relationships and good intentions whilst uplifting the profile of Perth as a holiday destination. For more information on each of the activities click here or download the Marketing Cooperative Handbook.
Business Listing on experienceperth.com
Destination Perth members receive a dedicated business listing on our website as part of their membership. Businesses can use this to describe their product and/or service, feature logos and images and showcase their unique selling points to consumers visitor our website. Business listings are categorised by location and business type so they can be easily accessed from relevant destination and content pages around the website.