Industry Information
The Perth Region Tourism Organisation trading as Experience Perth was established in early 2004 following the development of the "New Concept for State Tourism" by the Western Australian Tourism Commission.
The organisation's responsibility is to market the city of Perth and surrounding area with the specific task of undertaking promotional activities in a variety of markets that will establish the region as a highly desirable holiday destination for intrastate, interstate and international visitors. Our primary objective is to increase visitor numbers to the region, extend the average length of stay and encourage increased visitor spending.
We are a membership based organisation that takes a proactive and integrated approach to developing defined marketing strategies that members can work cooperatively with when considering marketing opportunities for their own tourism businesses. We also work with local, national and international tourism industry partners to increase the effectiveness, reach and competitiveness of the whole region’s tourism marketing efforts.
The objectives of the organisation are as follows:
- To establish the Experience Perth region as a recognised and highly desirable visitor destination.
- To increase visitor numbers, length of stay and visitor spending in the region.
- To manage stakeholder contributions to achieve the maximum and most efficient marketing outcomes for the Experience Perth region.
- To work with all industry partners and stakeholders to ensure that all issues of infrastructure and development, tourism related communication and business opportunities of the region are best achieved.
Who's Who in Tourism
With so many different organisations in the tourism industry it can get very confusing as to who does what. Check out a comprehensive list of Who's Who in Tourism.
Inside Tourism
Every month Experience Perth produces an informative e-newsletter emailed to all members and industry stakeholders.
If you would like to receive this communication please subscribe by emailing us at marketing@experienceperth.com. View the our latest edition of Inside Tourism - June 2010
Key Contact Details
Trade and Media Enquiries: Experience Perth
PO Box 1198, West Perth 6872
T: +61 8 9381 4900
F: +61 8 9381 4989
tourism@experienceperth.com
Holiday Information: Western Australia Visitor Centre
Forrest Place (cnr Wellington Street), Perth WA 6000
FREE CALL within Australia: 1300 361 351 or +61 8 9483 1111 for overseas
F: +61 8 9481 0190
travel@westernaustralia.com
Tourism Western Australia
2 Mill Street, Perth 6000
GPO Box X2261, Perth WA 6847 Australia
T: +61 8 9262 1700
F: +61 8 9262 1702