Industry Information

The Perth Region Tourism Organisation trading as Experience Perth was established in early 2004 following the development of the “New Concept for State Tourism” by the Western Australian Tourism Commission.
 
The organisation’s responsibility is to market the city of Perth and surrounding area with the specific task of undertaking promotional activities in a variety of markets that will establish the region as a highly desirable holiday destination for intrastate, interstate and international visitors. Our primary objective is to increase visitor numbers to the region, extend the average length of stay and encourage increased visitor spending.

We are a membership based organization that takes a proactive and integrated approach to developing defined marketing strategies that members can work cooperatively with when considering marketing opportunities for their own tourism businesses. We also work with local, national and international tourism industry partners to increase the effectiveness, reach and competitiveness of the whole region’s tourism marketing efforts.

The objectives of the organisation are as follows:

  • To establish the Experience Perth region as a recognized and highly desirable visitor destination.
  • To increase visitor numbers, length of stay and visitor spending in the region.
  • To manage stakeholder contributions to achieve the maximum and most efficient marketing outcomes for the Experience Perth region.
  • To work with all industry partners and stakeholders to ensure that all issues of infrastructure and development, tourism related communication and business opportunities of the region are best achieved.

  

Who's Who in Tourism
With so many different organisations in the tourism industry it can get very confusing as to who does what. Click here 
for a comprehensive list of who's who in tourism...

 

'INSIDE TOURISM'
Every month Experience Perth produce an informative e-newsletter that is emailed to all members and industry stakeholders. Click here to view the most recent edition of 'Inside Tourism'...












 

Contact Details

Trade and Media Inquiries
Experience Perth
GPO Box 1198
West Perth, 6872
Western Australia
Contact Details
Telephone: +61 8 9481 0221
Facsimile:   +61 8 9481 0227
marketing@experienceperth.com
         Holiday Consumer Inquiries
        Western Australian Visitor Centre
        Forrest Place (corner Wellington Street)
        Perth, 6000
        Western Australia
        Telephone: +61 8 9483 1111
        Telephone (within Aust.) 1300 361 351
        (Automated service)
        Facsimile: +61 8 9481 0190