School Holidays Campaign

During these July school holidays Experience Perth is running an extensive campaign designed to get local families out and about experiencing all our wonderful region has to offer. Our consumer e-newsletter sent out earlier this week highlighted a list of family friendly accommodation, child friendly places to dine, activities, attractions and regional events. We have also recently developed a kid's activity booklet and are currently marketing a drawing competition which is designed to get children more actively involved and aware of their region. So, if you have children get them busy drawing and you could win a fantastic family escape! Thank you to all the businesses who have provided school holiday details and a big thank you to the competition prize givers.

ATE 2008

The 2008 Australian Tourism Exchange has been and gone and what a huge 7 days it was! The event brings Australian tourism businesses together with tourism wholesalers and retailers from around the world. Experience Perth had an almost full schedule meeting and promoting Perth and surrounds to agents from all over the world. Thank you to those businesses who participated in our trade CD, the response to this form of marketing was fantastic with many agents delighted at the new product we were able to promote.

Corroboree and OZTalk USA

In August our CEO will be attending Corroboree 2008 - this is the premier retail training event for the United States, Canadian and Latin American Aussie Specialist Travel Agents. Corroboree 2008 is dedicated to educating and training certified 'Aussie Specialist' retail agents who are committed to marketing and selling Australia as a top holiday destination. Travel agents handle more than 55 per cent of travel business from the Americas to Australia. The event has been timed to coincide with OZtalk North America which is designed to provide in-depth destination and product training for North American wholesale reservation sales staff, who are actively promoting and selling Australia.

RAC Promotion

Through collaboration with the 5 Regional Tourism Organisations the RAC is developing detailed maps and guides that highlight iconic experiences throughout Western Australia. This is a very exciting opportunity for the Perth region and we have assisting the RAC as much as possible to ensure our section is as detailed as possible. The maps and guides should be available in September.

Experience Perth AGM - 29th October

In October we will be holding our Annual General Meeting at Assured Ascot Quays on Great Eastern Highway. The AGM is a great way to meet your board members and find out what has been happening within the organisation over the past 12 months and also what future plans are. There will be elections for three of our tourism precincts - Sunset Coast, Avon Valley and Fremantle/Rottnest Island - nomination forms will be going out to members in September. We would greatly appreciate your support of our AGM and encourage as many members as possible to attend - remember it's also a great opportunity to network with fellow industry colleagues and have a few drinks! Stay tuned, we will be emailing all members an invite in September.

Marketing Calendar

We recently emailed all Experience Perth members a copy of our 2008/09 marketing activities to assist you in preparing your budgets for this new financial year. Some of the main campaigns highlighted in the calendar were online and print advertising opportunities, participation in brochure distribution at trade and consumer shows and seasonal campaigns. If you did not receive a copy of the marketing plan you can download it here.

Holiday Planner 2009

Next month we will be emailing the prospectus for the 2009 Experience Perth Holiday Planner. This is a 76 page glossy brochure detailing all there is to do and see in Perth and surrounds, including adverting opportunities for tourism businesses and organisations. Over 100,000 copies of the planner are printed each year and distributed extensively throughout Australia and overseas at trade and consumer shows, through travel agents and industry retail outlets. So stay tuned and keep your eyes open for your copy of the prospectus and your chance to target a massive world wide audience.

Special in the Mind & Body Liftout

Experience Perth is currently working with The West Australian to facilitate a special in the Mind & Body lift out called 'Wellbeing Travel in Perth'. It will focus on the health benefits of getting away, featuring great retreats and experiences that people should try to rejuvenate and improve their zest for life. It will also highlight options that allow people to spend quality time with partners and children and help people de-stress and recharge their batteries. If your business fits into this type of experience please email Kym a short description and contact details.

MATTA Brochure Distribution

In early September we will be attending the consumer show MATTA in Kuala Lumpur. With the introduction of the low cost airline Asia Air X we believe this market is set to grow and we want the Perth region to be in the minds of consumers as it does. For a small cost we will be offering brochure distribution opportunities for our members - if you're looking for a way to get your product into the hands of Malaysians looking for a holiday experience then this could be perfect for you. To find out more about this email Kym.

Gas Incident

The major explosion at the Apache site, Varanus Island, Western Australia on 3 June 2008 has caused gas shortages across the State impacting on numerous industries. In relation to the tourism and hospitality industry, the reduced gas supply has affected the provision of fresh linen to many accommodation providers, particularly in Perth and the South West. Tourism Western Australia has put together information to update you on the current situation and let you know what is being done.

Nominate someone you know for an award

The Regional Achievement and Community Awards aim to encourage, acknowledge and reward the valuable contributions of businesses, towns, environmental sustainability initiatives, individuals, Indigenous achievers, youth leadership, water conservationists, innovators and communities are making throughout regional and rural Western Australia.

Great prizes are up for grabs including a share in $18,000 in Bank Accounts from the Commonwealth Bank. Nominations close Friday 15th August 2008 and entry forms are available from WIN Television, Radio West Network, Parmelia Hilton, or coupons in The Farm Weekly or from one of the nine Category Sponsors. For further information please contact the Awards Office on 08 9201 1155 or nominate online

2008 Elite Awards nominations are open!

The Elite Awards are an initiative of Tourism Council WA designed to recognise excellence in customer service in Western Australia. Open to tourism businesses accredited with Tourism Council WA, the program involves 2 mystery shopping visits which provide you with feedback as to how your business is servicing its clients. Submissions close 31st July 2008, with Mystery Shopping visits carried out from August - December 2008. Based on feedback from the inaugural 2007 Awards, we are anticipating the 2008 Elite Awards will be bigger and better! For further information visit the website or contact Tourism Council WA on 9416 0700.

Gravity Discovery Centre

The Leaning Tower of Gingin and the Cosmology Gallery are now open to the public! The GDC integrates art, science, education and technology and provides a cross cultural understanding of cosmology from the Dreamtime to the Big Bang Theory.

The Leaning Tower of Gingin is a most amazing structure. Consisting of 180 tons of steel and standing 45m tall visitors can climb the Leaning Tower of Gingin and replicate Galileo's experiments on gravity by throwing water filled balloons from a height of 40m and studying their impact. The Cosmology Gallery displays art works from very diverse cultural backgrounds as well as a timeline of the universe depicted through Photographs, Poetry, and Text. It is situated next to the Leaning Tower and has become a true landmark with its unique Bucky Ball roof. It also features Australia's biggest multimedia projection dome. For more information click here

Golf Tourism WA takes a state wide swing

As of 1st July 2008, Golf Tourism Western Australia will become a state wide golf tourism marketing association, opening up its marketing activities to any WA golf course or tourism business wishing to be promoted to the lucrative interstate and international golf travel markets. Marketing packages offered by Golf Tourism WA (GTWA) will cost from as little as $150 to as much as $5,000, depending on the level of marketing and advertising required. The main focus of GTWA will be the production of a WA Golf Map which will be widely distributed both in Australia and overseas. For more information on Golf Tourism Western Australia click here

New TV movie captures local Perth pub life

The ABC has recently filmed scenes for a new TV movie at the Mundaring Weir Hotel. "Blood in the Sand" is based on a novel about a murder in the outback and the bar area at the local pub will be used to re-create an outback pub scene.

Ascott enters Perth market with Somerset St Georges Terrace

Ascott International Management has officially opened Somerset St Georges Terrace, Perth (formerly Chifley on The Terrace) in the heart of Perth's Business District. Along with stylish city-living at a prime downtown address, Somerset St Georges Terrace is located within walking distance to restaurants, cafes, quality boutiques and is a street away from the Perth Convention Exhibition Centre. Upon takeover, the property will immediately begin stage one of a refurbishment plan that will see Somerset St Georges Terrace upgraded to provide enhanced facilities and services with minimal disruption to residents during this time. For more information and reservations visit Ascott International's website

Westerley Accommodation

Westerley now manage a fantastic new property (Harbourside Apartments) which consists of 10 apartments built to very high standards of finish. They offer elegance, comfort and some have interesting views over Victoria Quay. There are one and two bedroom apartments with enormous living spaces, free wireless internet access, secure parking, reverse cycle airconditioning, gracious surroundings and vibrant lifestyle choices. For more information visit the website.

Experience Perth is pleased to welcome the following new members since April 2008...

• Alternate Inspirations
• Europcar Australasia
• Grand View Bed and Breakfast
• Helicopters Australia
• Matrix Cruises
• Nathanael's Rest
• Somerset St Georges Terrace
• The Sebel Residence East Perth

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